Where are brothers Benny and Rafi Fine now? Their fashionable YouTube channel, REACT (formerly referred to as TheFineBros), took a big hit after some controversy.
Back in the early days of YouTube, concepts that seem run of the mill now have been nonetheless new and exciting — like looking at other folks do their makeup, put on humorous skits, and take a look at new meals. Among the slew of classic YouTubers making a reputation for themselves with novel video concepts have been the Fine Brothers, Benny and Rafi. Their channel was one of the first reaction channels, which means that their content was once according to gazing strangers react to track videos, viral clips, and more.
Their channel's displays, Teens React, YouTubers React, Elders React, and extra, skyrocketed them to web popularity; on the other hand, after an embarrassing copyright catastrophe and some critical allegations marred their public belief, they struggled to remain relevant. So, where are the Fine Brothers now?
(L-R) Rafi and Benny Fine
Where are the Fine Brothers now? React Media, LLC is still making content.
Benny and Rafi Fine created their YouTube channel, then referred to as TheFineBros, all the way back in 2007, and they uploaded the first Kids React video in 2010. Since then, the channel (now known simply as REACT) has passed through many large changes — not least of which is the visible absence of the brothers themselves. Although Benny and Rafi now not show their faces in their videos, or include their names in any of the channel's information, they are the founders of the channel's father or mother company, React Media, LLC.
As of 2023, REACT nonetheless continues to submit several movies a day, raking in over 100,000 perspectives on each new video. They have not strayed too some distance from their unique content, nonetheless posting movies like "Adults React to Dark Pop" and "Millennials Try to Finish the Line to Iconic '90s Movies."
And even though the channel has 20 million subscribers and over thirteen billion general perspectives to boast, REACT (and the Fine Brothers themselves) have nowhere close to the cultural relevance that they as soon as held.
REACT YouTube channel thumbnails
The Fine Brothers lost over 600,000 subscribers after a hallmark fiasco.
Aside from their early YouTube good fortune, the Fine Brothers are perhaps maximum known for their ridiculous attempt to trademark the phrase "react." Yes, you learn that accurately — in January 2016, the internet was taken through wonder when the Fine Brothers announced that they would be trademarking no longer most effective their very own "React" sequence on YouTube, however the time period "react" itself.
By this time, response content had develop into a popular style on YouTube, and this overreaching trademark would limit customers' ability to use the phrase "react" in their video titles, thumbnails, and more. The Fine Brothers sought after to make certain that if somebody was once making movies that they deemed to be "too similar" to theirs, that the person would need to license their videos with Fine Bros Entertainment.
When met with backlash from their neighborhood and fellow YouTubers, the Fine Brothers promised that they would "not be trying to take revenue from other types of reaction videos" or "copyright striking," in step with a report from Mashable. However, that proved to be untrue (as anticipated).
have in mind when the fine bros made teens react to a suicide note video
— wyatt dunkin (@WyattDuncan) July 22, 2021YouTubers started reporting mass copyright striking on their react movies, as well as videos containing Fine Brothers footage. As of February 2016, just a month later, they'd lost over 675,000 followers, via Tech Insider, as well as fortify from many in their fellow content creators. On February 1, 2016, they announced that they would be rescinding all "react" emblems and long term trademark applications.
In 2020, React Media, LLC faced some serious allegations.
After taking a nosedive in recognition in 2016, things was even worse for the Fine Brothers in 2020 when former employees and channel associates began talking out about their time running with Fine Bros Entertainment. Amidst allegations of sexist and racist discrimination, Insider published a report which detailed the claims of 26 former workers who alleged that "they or others experienced racism" at the company.
Several former contributors of the Teens React and Kids React collection have also since talked about their unfavourable stories with the channel on social media. These allegations, along with a resurfaced Shane Dawson video showing Benny Fine dressed in blackface, did not bode neatly for the public perception of Fine Bros Entertainment, and so they nonetheless have not relatively recovered.
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