Deion "Coach Prime" Sanders spoke exclusively with 'Distractify' about teaming up with his youngsters and circle of relatives for Super Bowl ad with Oikos, coaching, and more.
For Deion "Coach Prime" Sanders, family is everything.
The NFL Hall of Famer, 55, has teamed up with Oikos for their upcoming Super Bowl LVII commercial, which features his sons Sheduer and Shilo, daughter Shelomi, sister Tracie, and mother Connie.
In an unique interview with Distractify, Coach Prime opened up about filming the "Family Reunion" advert spot with his loved ones, coaching his sons at the University of Colorado, and extra.
Deion "Coach Prime" Sanders talks starring in a Super Bowl industrial with his family.
It's no marvel that this Sanders circle of relatives reunion became an all-out pageant spanning generations.
"I'm thankful that my family has joined, we have a family that strives on challenges in competition, and we capture that in the spot," he informed us. "It was phenomenal, especially with my mother involved, that's just the cherry on top."
While competing could also be 2d nature for the Sanders family, Coach Prime did divulge that he and his family beloved staring at his mom get ready her traces for the business.
"Annunciating Oikos profoundly was challenging for her because she's got this southern drawl," he laughed. But general, Coach Prime defined that uniting with his family members, which he described as "very close," was once "unbelievable."
"I'm forever grateful and thankful that I've never been to a family reunion, let's just get that straight," he jokingly added. "I've never been to one. I don't plan on going to one, that was a beautiful resemblance, somewhat, of a family reunion."
Deion "Coach Prime" Sanders on what it means to coach his sons.
When he is not taking pictures Game Day advertisements with his family, Coach Prime is busy as the newly named head coach at the University of Colorado. The former NFL megastar was employed in December 2022 after spearheading the football crew at Jackson State University.
Coach Prime will coach his sons, Sheduer and Shilo, at the Colorado campus.
And for the father-of-five, on a daily basis is like "take your kids to work day."
"I think allowing your kids to see you work and under pressure and to see you in the moment and make key decisions and exude love and to hold people accountable and challenge them to get to the next level, I think that's the power of fathering," Coach Prime advised Distractify, explaining that it is a "blessing" to work along his youngsters.
While there is not any denying that Coach Prime made a profound impact on the culture at Jackson State — and hopes to do the identical at Colorado — the former NFL star wants the young men he coaches to succeed no longer just on the field, but in lifestyles.
"I want all these kids to succeed, whether it's on the field or off the field, in the community, or wherever ... to be great husbands, great fathers, great brothers. Just great," he stated. "Whatever they have, whatever their role is that they're called to be, I want them to succeed, that's it. That's the impact that I want. I want to navigate them a step closer to their dream."
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