Emily Mariko's Followers Are Mad at the Price of Her Farmers Market Tote

Feb. Five 2024, Published 3:06 p.m. ET

Since first sharing the recipe for her then-revolutionary salmon bowl, Emily Mariko has accumulated an eight-figure following for her caption-less movies of what her fans name "quiet luxury." Her meal prep and grocery haul videos don't seem to be specifically special or captivating, however coupled with her immaculate kitchen backdrop and low expensive holiday, it's the type of simplicity best cash can buy.

As most influencers do, Emily casually unveiled her first piece of "merch" — a collection of dear, but plain tote bags, tagged along with her name in a serif font. The bags come in "eucalyptus" and "strawberry milk" and ring in at a whopping $120; , Emily's once-loved quiet luxury is now the center of moderately somewhat of TikTok drama.

The price of Emily Mariko's new tote bags are the center of her controversy.

Emily officially announced the tote bags in a unprecedented video where she spoke to her target market, however the comments quickly full of ire following the bag's launch as the $120 ticket was once unveiled.

"Oh to be rich and then to try to be richer," one commenter mentioned, while every other piped in "That's gotta be like a 95% profit margin."

The bags are marketed as 100% cotton and made in California, that includes an inner pocket but no zipper to near the tote. The worth is unarguably top in your standard cotton tote bag, and in the current economic system, many of her fans really feel the release is slightly tasteless.

"So I either buy groceries for $120, or a grocery bag for $120 with no money to make use of it," one commenter stated.

"I feel like creators should only make merch for their audience if they've acknowledged them at least once," another griped.

In true Emily fashion, she has remained mum about the backlash she's won because of this of the tote's launch, but TikToker Bradley (@babblinbradley) articulated the frustration in a video of his own.

"She hasn't done anything for herself other than benefit from generational wealth, and by flaunting that on social media, by showing an unattainable life to people, she has curated a following of people that are just so in awe of the fact that she just gets to live life like a regular human being... what common decent human beings deserve because her family has generational wealth," he mentioned.

It's vital to note that Emily has now not publicly stated where her wealth comes from, so we cannot confirm if her quiet luxury aesthetic is contributed to by any type of generational wealth.

Where Bradley draws his frustration from is that even with the platform she's built, she continues to not acknowledge her followers in any respect — she does now not post apology videos, or like comments, or respond to someone who has interacted with her movies. It's become an element of her online persona, at this point.

"In my opinion, people like that look down on their followers," Bradley stated. "It's a bag, and then she goes and sells it for $120... She now wants to extract even more wealth from those people to what say that she has a business? That she made her own money?"

It turns out that regardless of the outrage, Emily's farmer's marketplace tote bag does have an target market; both colours are these days sold out on her website online.

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