FIFTY FIFTY has had a contract dispute with their agency ATTRAKT. The agency has terminated its contract with 3 of the crowd's four members.
The Gist:
- Three members of the Okay-pop crew FIFTY FIFTY were dropped by their label ATTRAKT over contract disputes.
- The members of the group claim that ATTRAKT violated their contract on account of accounting problems and because they overlooked the group's psychological well being.
- ATTRAKT claims that a rival management team interfered and tried to poach the gang.
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An ongoing dispute between K-pop team FIFTY FIFTY and their agency ATTRAKT continues to get more heated. In October 2023, news broke that ATTRAKT had terminated its contract with three of the group's 4 members over an obvious contract dispute.
Following the news that the contract have been terminated, many naturally sought after to learn more about what exactly was once happening with FIFTY FIFTY. As you may have guessed, ATTRAKT's side of the story is far from a complete account of the continuing battle the group was once waging in opposition to them.
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What took place to FIFTY FIFTY?
The contract dispute first arose in June 2023, when the gang alleged that ATTRAKT had breached its contract by way of "failing to provide accounting data” and neglecting the group's mental health. The reason that only three of the members were dropped by the agency is that Keena, the fourth member of the group, dropped her lawsuit and agreed to rejoin the agency. The other three, Aran, Sio, and Saena, have all had their contracts terminated.
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FIFTY FIFTY achieved some mainstream success in 2023 with their song "Cupid," which caught on first on TikTok before it began climbing charts around the world. The song reached a peak position of No. 17 on the Billboard Hot 100 and was even more popular in other countries. FIFTY FIFTY was first formed by ATTRAKT in 2022, and they signed a deal with Warner Records/Warner Music Group Korea in April 2023.
ATTRAKT released a statement announcing the termination of the contracts and claimed that there was a "conspiracy" between the three members of the group and Sung-il Ahn, a K-pop consultant who also goes by SIAHN and co-managed the group alongside ATTRAKT. SIAHN also produced "Cupid." ATTRAKT has reportedly filed a lawsuit against SIAHN for damage, claiming that they tried to poach the group away from ATTRAKT.
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This is not the first time a K-pop crew has had issues with its control.
The information that FIFTY FIFTY and ATTRAKT have been in a contract dispute may not have seemed all that sudden to any individual aware of Okay-pop usually. Many teams in this space have had problems with management that they claim are abusive or paintings their artists too exhausting. These groups, which are steadily created with a high degree of oversight, are also managed moderately carefully, which has led to issues with other groups in the past.
It continues to be seen whether or not FIFTY FIFTY could have any long run as a gaggle now that the core members are split across a couple of businesses. For the time being, at least, there is a primary fracture inside the band.
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