Fruitopia Was a Staple '90s Beverage What Happened to It?

Coca-Cola launched the Snapple competitor Fruitopia within the mid-Nineteen Nineties, only for it to be gone a decade later. What happened to the drink?

Sara Belcher - Author

The recent bout of nostalgia has brought again many iconic pieces from our childhoods. More popular displays and flicks from the '90s and early 2000s are being rebooted, including Gossip Girl, iCarly, and Spy Kids, however the ones haven't been the one things folks have been itching to convey back from their formative years recollections.

One piece of the previous many have wished to convey again is the once-popular beverage, Fruitopia.

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The fruity drink discovered recognition within the mid-1990s, only to disappear inside a decade. What happened to Fruitopia — and can you nonetheless buy it anywhere?

What happened to Fruitopia?

The sugary fruit drink made its method onto the beverage scene in 1994 as Coca-Cola's attempt to compete with the briefly rising acclaim for Snapple iced teas. It quickly rose to reputation, thanks partially due to its psychedelic advertising and variety of flavors.

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Upon launch, the brand offered 10 other flavors, together with Strawberry Passion Awareness, The Grape Beyond, Tangerine Wavelength, Citrus Consciousness, Fruit Integration, Lemonade Love & Hope, Pink Lemonade Euphoria, Raspberry Psychic Lemonade, Beachside Blast, and Strawberry Kiwi Ruckus.

The offerings grew to come with other flavors, like Born Raspberry, Lemon Berry Intuition, Curious Mango, and Peaceable Peach a couple of years after its launch.

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The drink's reputation was aided through its media attention within the mid-1990s, even being mentioned all the way through an episode of The Simpsons. Fruitopia was offered in quite a lot of McDonald's locations and in some Coca-Cola vending machines, making it a staple at many locations.

But sadly, the celebrity of Fruitopia was no longer supposed to ultimate. In not up to 10 years after its release, the logo saw a lower in recognition, main to insufficient sales.

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By 2003, the emblem had virtually totally ceased to exist in the U.S., though one could still to find the fruity juice drink at some McDonald's locations.

Coca-Cola ultimately determined to segment the emblem out due in large part to its lack of gross sales. Many of the popular flavors had been sooner or later absorbed via Minute Maid. PepsiCo's competitor, Fruit Works, confronted a identical fate, being absorbed by way of Tropicana.

Can you continue to purchase Fruitopia anyplace?

While the drink is no longer offered within the U.S., you'll nonetheless buy it in Canada and Australia. The sugary beverage carried out higher in these countries, main to its persevered providing.

There was a petition began in 2019 to carry Fruitopia again that won a forged 500 signatures, though now not sufficient to deliver the logo back — regardless of the continuing wave of nostalgia bringing many different items of the '90s back.

"While I was too young to remember the day Coca-Cola stopped bottling Fruitopia, the day McDonald's stopped providing this sweet nectar is still fresh in my mind," the petition reads. "We were never given a warning that Fruitopia would be discontinued in McDonald's around America, so I personally was never given a chance to say goodbye to this [Strawberry] Passion Deliciousness, and I want to be given that opportunity once more."

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